About Nine PBS

Our Core Purpose

Nine PBS magnifies and deepens understanding of our community to help our region flourish.

Our Values

Community
There is great joy in being an essential part of our community and this propels our work in the region and beyond.

Trust
Our community relies on us to act with integrity, to be transparent, and tell authentic stories.

Equity
For our community to thrive, everyone must thrive. We bring people together to amplify voices and work toward solutions that identify and eliminate barriers for all.

Learning
We believe in the transformative power of learning for everyone.

Strategic Priorities That Align to Drive Us Forward

People & Culture
We create and sustain a positive, high-performing, inspiring, and inclusive culture that prioritizes the well-being and belonging of every member of our team.

Community, Relationships & Stakeholders
We convene and listen to our community and strengthen relationships with trusted partners in our region and beyond.

Financial Strength & Sustainability
We are a valuable community institution worthy of investment and will be well-resourced with strong reserves to sustain growth and address challenges.

Platforms, Content & Relevance
We use key platforms to strengthen our region and expand audiences. Through engaging and educational content and experiences we remain relevant in the ever-changing media landscape.